Next-generation email builder

Build great emails, fast

A professional visual builder for people who value their time. No designers, no coders, no digging through HTML.

Your first template in minutes.

Draft simplifies email coding, approvals, edits and everyday marketing work.

Change the email. Keep it in order.

Switch a product block grid from two to three columns and check the mobile version. Adjust structure, content and spacing in a single editor.

Example: Editing the grid
Active block: 3 columns
Ceramic mug
990 ₽
Linen napkin
1,200 ₽
Glass vase
850 ₽

Grid settings

Rearrange the grid

Change the content layout with ready-made structures.

Edit block content

Replace text, images and links in an existing layout.

Fine-tune the mobile version

Control the available mobile settings separately.

Reuse what works. Update what’s linked.

Save the footer as a synced block. When contacts or links change, update the shared block — no need to edit every template by hand.

Editing a synced block

Shared footer v2
tel: +7 495 000-00-00
www.brand.com/autumn-sale

Only emails that use this synced block will change.

September digest
Footer v1 · linked
Collection launch
Footer v1 · linked
Invitation
Footer v1 · linked
Standalone email (v1)
Unchanged
Example: Bulk updates with synced blocks

Start from an existing email

Duplicate a template for your next campaign.

Save your best blocks

Reuse ready-made elements in new emails.

Keep emails in projects

Keep related materials together.

Every brand gets its own styles and blocks.

Switching brands instantly changes the available palette, fonts and content block library.

Brand library

Header · Modern Shop
Product selection
Collection button
Example: Switching libraries
MODERN SHOP
The new home collection
VIEW COLLECTION

Colors and typography at hand

Use saved brand settings while building an email.

A dedicated library for every brand

Find the blocks you need in the selected brand’s materials.

Client materials kept separate

Keep emails and components for different clients apart.

Made with _draft

Emails built by our users

Your email is ready for your sending platform

Draft takes care of producing high-quality HTML. Sending and analytics happen in the system you already use.

Draft

Design and coding

HTML

Clean export

ESP / CDP

Email delivery

Subscribers

Reading emails

Analytics

External system

Everything you wanted to know

Answers to common questions about the builder.

What is Draft and who is it for?

Draft is a professional visual email builder. It’s made for CRM marketers, designers and teams who want to ship quality campaigns faster without getting bogged down in email coding.

Can I export ready-to-use HTML?

Yes, it’s Draft’s core feature. You get clean, optimized HTML that you can copy manually or upload as a file to any email sending platform.

Where are emails sent from?

Emails are sent from the ESP or CDP you already use. Draft specializes in creating great content, while delivery stays with proven services you trust.

How do responsive emails work?

Draft automatically generates table-based markup compatible with all popular email clients. The editor has a dedicated mobile mode for tuning blocks specifically for phones.

What are synced blocks?

They are blocks (footer, header, menu) synced across all emails in a project. Change a link or logo in one place, and it updates automatically in every linked template.

Can I work with multiple brands?

Yes. Draft lets you create separate spaces for different brands, each with its own fonts, palettes and block libraries.

How does teamwork work?

You can invite colleagues to projects, share libraries of common blocks and set access rights to brand materials.

How good is the email code?

The output is valid, cross-platform HTML. We make sure the code renders correctly in Outlook, Gmail and on mobile devices.

Start building better emails today

No credit card required.

Draft plugin

Embed the plugin in your product and configure it to fit your requirements.

Learn more